Neuroscience How to Use Cognitive Load Theory in Marketing Cognitive Load refers to the amount of working memory used in a task. It can be used in marketing to ensure the consumer understands and retains your message.
Neuroscience The Marketer's Guide to the Brain Have you ever wondered how ads, images, and sounds affect your brain? We break down the latest neuroscience research to give you the brain's marketing map.
Personality What is Openness? Openness is one of the Big Five Personality Traits and reflects levels of imagination and curiosity.
Personality What is Conscientiousness? Conscientiousness is one of the Big Five Personality Traits and reflects levels of diligence and task orientation.
Personality What is Extraversion? Extraversion is one of the Big Five Personality Traits and reflects levels of outgoing and social nature.
Personality What is Agreeableness? Agreeableness is one of the Big Five Personality Traits and reflects levels of compassion and harmony.
Personality What is Neuroticism? Neuroticism is one of the Big Five Personality Traits and reflects levels of emotional stability.
Personality What are the Big 5 Personality Traits? Psychologists define personality as the collection of characteristics that describe the stable way someone acts or thinks. We dive into the pillars of personality.
