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How Brands Build Trust Fast, Using Psychology

When consumers are discovering a new product, it's essential to build trust and credibility immediately. We break down tactics and science behind how some of the top brands do it.

Neuromarketing

Tell a Story the Brain Likes

Storytelling affects the brain in specific and important ways, which explains why we love stories so much. But what are they and how do they function?

Neuromarketing

What is Behavioral Economics? (and how to use it in marketing)

Behavioral Economics begins to explain how humans make irrational decisions. We give an overview and some ways to apply this science to marketing.

Neuroscience

Understanding Decision Making Science

When it comes to decision-making, people like to believe that our decisions are entirely and consciously up to us. But is that really the case?

Personality

Communication Preferences and Personality

It’s possible to determine a person’s personality through their communication style and learn how those people would like to be communicated with.

Neuromarketing

How Marketers Use Neuroscience Today

Neuromarketing is an emerging field that uses science and data to quantitatively and objectively understand consumer preferences, aiming to target products to consumers in the most direct and resonate way possible.

Neuroscience

How to Use Cognitive Load Theory in Marketing

Cognitive Load refers to the amount of working memory used in a task. It can be used in marketing to ensure the consumer understands and retains your message.

Neuroscience

The Marketer's Guide to the Brain

Have you ever wondered how ads, images, and sounds affect your brain? We break down the latest neuroscience research to give you the brain's marketing map.

Personality

What is Openness?

Openness is one of the Big Five Personality Traits and reflects levels of imagination and curiosity.

Personality

What is Conscientiousness?

Conscientiousness is one of the Big Five Personality Traits and reflects levels of diligence and task orientation.

Personality

What is Extraversion?

Extraversion is one of the Big Five Personality Traits and reflects levels of outgoing and social nature.

Personality

What is Agreeableness?

Agreeableness is one of the Big Five Personality Traits and reflects levels of compassion and harmony.

Personality

What is Neuroticism?

Neuroticism is one of the Big Five Personality Traits and reflects levels of emotional stability.

Personality

What are the Big 5 Personality Traits?

Psychologists define personality as the collection of characteristics that describe the stable way someone acts or thinks. We dive into the pillars of personality.