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Psychology

A collection of 3 posts

How Brands Build Trust Fast, Using Psychology
Psychology

How Brands Build Trust Fast, Using Psychology

When consumers are discovering a new product, it's essential to build trust and credibility immediately. We break down tactics and science behind how some of the top brands do it.

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Sorter Jan 28, 2020 • 6 min read
Communication Preferences and Personality
Personality

Communication Preferences and Personality

It’s possible to determine a person’s personality through their communication style and learn how those people would like to be communicated with.

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Sorter Aug 2, 2019 • 3 min read
How to Use Cognitive Load Theory in Marketing
Neuroscience

How to Use Cognitive Load Theory in Marketing

Cognitive Load refers to the amount of working memory used in a task. It can be used in marketing to ensure the consumer understands and retains your message.

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Sorter Jun 25, 2019 • 6 min read
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