Neuroscience Understanding Decision Making Science When it comes to decision-making, people like to believe that our decisions are entirely and consciously up to us. But is that really the case?
Neuroscience How to Use Cognitive Load Theory in Marketing Cognitive Load refers to the amount of working memory used in a task. It can be used in marketing to ensure the consumer understands and retains your message.
Neuroscience Featured The Marketer's Guide to the Brain Have you ever wondered how ads, images, and sounds affect your brain? We break down the latest neuroscience research to give you the brain's marketing map.
